Montreal's Off the Hook established itself back in 2011 as Canada's premiere Vans boutique. OTH was one of the first shops which partnered with Vans on their global initiative project, creating concept shops and a series of stellar collaborations. For Spring, the design teams at OTH and Vans joined forces to highlight one of Montreal's most iconic features: Montreal smoked meat. OTH has done a superb write up, so I will let them fill you in on the details.
Via Off the Hook:
The Vault by Vans x OTH Deli Edition Mid Skool ‘77 LX was dreamt up as an homage to the Montreal smoked meat sandwich (which we’re going to go ahead and call the best sandwich of all time). The shoe features a lightly distressed, rich burgundy leather upper; a premium leather heel counter and toe box in a lighter shade of burgundy; and, of course, the classic Mid Skool ‘77 back window that showcases Vans branding. The distressed leather, and different shades of burgundy, harken back to the heart of a smoked meat sandwich - and the classic “lean, medium, or medium fat” conundrum - with a rye bread-inspired brown leather jazz stripe and gum tab at the back of the outsole delicately holding everything together.
We’d have been remiss to offer up a Deli Edition without mustard, so each shoe comes outfitted with Vans’ iconic waffle sole in a deep mustard yellow. Each pair comes with three sets of laces: a mustard yellow, a mayonnaise white, and a coleslaw green. Finally, the shoes feature limited edition pickle footbeds with Vans OTH branding.
We love when a collaboration is so well executed. It's one thing to have an idea you'd like to see realized but it's a totally different one to translate that to a shoe. Off the Hook has a history of doing just that and the Deli Edition Mid Skool is no different.
The Vault by Vans x Off the Hook Mid Skool '77 LX Deli Edition will be available Saturday, March 18th at the Vans OTH store at 11AM EST, and online an hour later at noon EST.