Boston's Bodega has been a staple of Beantown's streetwear and sneaker scene for a decade now. Their shop on Clearway St is legendary for being disguised as an actual bodega with a secret passage that leads into the shop in the back. For their 10th anniversary, Bodega has teamed up with Vans for another iteration of their Vault collaboration, this time on a Sk8 Hi LX silo.
Scratcher lotto tickets are just as ubiquitous with corner bodegas as chips, juice, cold beer, and cheap smokes. Bodegas has designed their Sk8 Hi LX with that in mind. The shoe features premium green suede on the vamp and heel counter while a complimentary green canvas covers the quarters. A purple, tumbled leather jazz stripe does a good job at breaking up the blocking a bit without being distracting. Of special note, both heels feature a full color tonal foxing and stripe. Every time a detail like this comes up, we can't say enough about how much we love it.
The insoles proudly display Bodega's 10th Anniversary branding. Each pair comes packaged in a special co-branded box and special scratch off ticket that gives you the chance to win some sweet Bodega swag. From concept to execution, Bodega really did well on these.
The Vault by Vans x Bodega Sk8 Hi LX "Instant Winner" will release this Saturday, November 5th. If you're at Complexcon, you will get to purchase your pairs at the Bodega booth at 10AM PST. Everyone else can try their luck at 10 AM EST both in store at Bodega and online. Retail is $150.
See a short video Bodega produced for this release and read more about the concept of the "Instant Winner" below.
You don’t exactly need and extensive background in anthropology or psychology to understand that uncertainty is frightening, and uncertainty that we don’t understand the circumstances of is even more frightening. The more uncertain something is, the more powerless people feel. People simply prefer to feel like they have a say in their own destiny.
Whether you’re talking about amulets, talismans, and charms meant to ward off curses and evil spirits, or four leaf clovers, sevens, horseshoes, and a lucky rabbit’s foot. The notion that people can exert some small level of influence over the unseen hand of fate is universal human experience.
There are some areas where the charms and spells were put to the test more often than others. Warding off the evil eye was, hopefully, not a matter of day-to-day necessity. On the other hand, there is an activity, around for as long as humans have organized themselves into groups, that places a lot of demands on the whims of fortune: gambling.
Ever since society packed in the barter system and began assigning value to certain kinds of metals and, later, printed paper with a numerical denomination, the human desire to rearrange the capricious randomness of cosmic events in way that would fatten their own pockets.
Fast-forward a couple of millennia, and despite being condemned as vice and censured by law, games of chance have never missed a step. Neither has the quest for luck.
The portrayals of gambling as life’s losers grasping for a shortcut out in seedy parlors and back alleys and the portrayals of gambling as sophisticated amusement have the same, underlying message running through them. Everything is randomness. The straightest of straight arrows could be ruined by one ill-advised roll of the dice. A hot hand could take the last rat in the back of the dumpster all the way up to the penthouse. If the difference between the two is a stroke of luck, who’s to say it doesn’t work like that out the real world too? When it’s laid that bare, some people might get to thinking the real sucker’s game is punching a clock every day for 40 years. No wonder the people in charge are always so keen to make gambling illegal.
We’ve all got places to be now, so we need our games to be faster than ever. The scratch ticket is gambling stripped down to the essentials. Random chance, win or lose, no dress-up, no atmosphere, no shrimp cocktails. You don’t even have to work up the nerve anymore. Buy a dollar scratch off, and everything could change in an instant. All it takes is good luck.