Vans is really pulling off one heck of a campaign for the release of the new UltraRange line. They have begun an all-out, full frontal assault. We spoke about the Vault campaign (more to come on that soon) the other day, but now we get details on an even more limited version. This is only the second ArcAd pack and it looks like the Pro Skate line is continuing the tech-heavy trend we saw in the first collection.
Heralding innovation to new levels, Vans Pro Skate ArcAd unveils the UltraRange Pro, a revolutionary performance skate shoe model engineered to advance cushioning and enhance comfort like never before with the introduction of Vans’ first ever co-molded outsole—a custom-tuned Vans UltraCush™ Lite formula bonded to Vans’ original waffle gum rubber outsole.
- A lightweight and durable co-molded outsole merging UltraCush™ Lite and translucent crystal rubber waffle tread for unparalleled cushioning and grip,
- Seamless LuxLiner™ internal sock-fit construction for a breathable, snug fit.
- Molded Duracap™ reinforced pig suede uppers in high-abrasion areas for added durability
- Breathable tongue, collar and quarter panel vents for increased airflow.
With forthcoming releases to be announced throughout the year, the Vans UltraRange Pro footwear campaign embraces a life of exploration, enabling creative pursuits from all corners of the globe to inspire you to get there—new cities, new spots, new unknowns.
So, what's our take? I was very skeptical of the new model when it was first announced. After talking to some people who have been wear-testing pairs for a couple weeks, it seems like they have nothing but praise for the UltraRange. It's definitely not your normal Vans silo. And this ArcAd pair is more reminiscent of the tech-heavy skate models that companies like DC, ES, and Etnies put out in the 2000's, but that might not be a bad thing. Vans has tapped into a new market and we are interested in seeing where this takes them.
The Vans Pro Skate ArcAd UltraRange Pro will be available at 40 select Vans Pro Skate retailers around the world this Saturday, May 20th. Each pair is individually numbered out of 600, so this one is even more limited that the first ArcAd. These are likely to be in-store only initially, but check the shop list below to determine how each will be handling the release. Retail is $95.