Ron English is known as one of the most prolific and renowned street artists of all time. In fact, he has been called "The Godfather of Street Art" credited with using graffiti as an intricate and decorative form of visual expression, which often times became thought pieces and roused dialogue for viewers. When it came time to collab for our second UBIQ X Vault by Vans project, it was an easy choice to partner with Ron English. His robust and prolific portfolio was the perfect match for this special venture. Using two classic Vans styles, the Era and Sk8 Hi, Ron's Camo Deer motif is infused into the design, featuring the forest animal sporting the very pattern designed to hunt them.
Through his works, Ron English became the innovator of "culture jamming," a process in which he hijacks established billboards by remixing their visuals to speak out against questionable corporate interests. Two of his regular targets to parody were Camel Cigarettes and McDonalds, both mega corporations whose advertising focused on children while promoted potentially deadly and unhealthy lifestyles.
English coined the term POPaganda to describe his signature mash-up of high and low cultural touchstones, from superhero mythology to totems of art history, populated with his vast and constantly growing arsenal of original characters. These include MC Supersized, the now infamous obese mascot from fast-food documentary "Supersize Me," and Abraham Obama, a fusion of America's 16th and 44th Presidents, an image widely discussed in media as directly impacting the 2008 election. During our recent trip to Ron's studio in upstate New York, we were treated with a tour to view all of the these animated creations in real form, as well as the artists other works in progress.
Our second Vault by Vans collab features Ron English's artwork on two iconic Vans silhouettes: Sk8-Hi LX and Era LX. Both styles wear the "Camo Deer" illustration, inspired by the deer and woodsy surroundings of his upstate New York studio. Featuring a lone deer painted entirely in hunter's camouflage pattern in red, orange, yellow, green and black set against a forest of trees with Autumn leaves, with the lush grass and pink flowers depicted on the triple branded insole. On the Sk8-Hi LX, the Camo Deer roams the canvas between black suede panels, whereas the full scenery of the Pop Woods covers the low-top canvas upper of the Era LX. The shoe box itself is also a work of his art, as it depicts the Camo Deer graphics in its entirety.
The UBIQ x Ron English x Vans Vault Sk8 Hi and Era LX 'Camo Deer' releases exclusively at UBIQ and UBIQLIFE.com Saturday, June 20th at 10 AM EST.