Last year, Milwaukee's Pabst Blue Ribbon partnered with Vans and ran a scavenger contest around different cities in the US. They hid the Vans in cities throughout the country and then posted hints on their Twitter page on where to find them. This was very popular and engaged thousands of fans everywhere. In addition to the real-life scavenger hunt, they also hid various pairs throughout their website for people to find. They have rebooted the online scavenger hunt with the new Sk8 Mid.
This year, they are offering everybody a chance to get them without hunting. From now until Labor Day, if you spend $150 in the official store, you will be able to select a pair of the limited edition collaboration for free.